M Creative services primarily nonprofit clients, more specifically in the education, healthcare, and foundation arenas. Our core competencies include positioning and key message development, graphic identity, print (organizational collateral, capabilities brochures, annual reports, alumni/alumnae magazines, and capital campaign case statements and collateral), web development and design, video production and editing, and traditional and digital advertising (print, radio, OOH, TV, and digital/banner ads).
At the core of every foundation’s mission is a simple, compelling story surrounded by—and too often buried under—the complexities of its particular organizational focus. We not only understand the not-for-profit world, we specialize in giving its champions a clear voice and an engaging presence.
When organizations need to raise funds to do more good work, we know how to tell the right story to inspire their constituents (and new audiences) to give generously and with purpose. Our fundraising work includes messaging framework and communication assignments in both the nonprofit and for profit sectors.
Often the emphasis in capital campaigns stays fixed flatly on the stuff, when really they are about vision, progress, and the future. Still, people who give to these campaigns deserve to know the details. We have 20 years of experience speaking with balance to the head and heart so your audience will feel, know, and believe.
Recruitment in the education space is more vigorous than ever, as schools struggle to differentiate themselves and make their unique value known. While our education experience spans both the public and private sectors, our admissions marketing work is primarily focused on the complex messaging needs of independent schools, small colleges, large universities, and graduate programs.