Social Networking and Online Fundraising Success
Last week we joined fellow members of the Association of Fundraising Professionals’ Triad Chapter (AFP Triad) for a remote presentation by Ted Hart, a speaker and consultant considered one of the foremost experts in both online and traditional fundraising around the world (and current CEO of Hart Philanthropic Services). The subject, “Social Networking and Online Fundraising Success“, is a critical one, and he delivered a number of excellent points that should be considered by any nonprofit experimenting with online interactivity as a means for fundraising and long-term growth.
Happily, our favorite points were also ones that we emphasize in all of our discussions about fundraising communications strategy. Here is a selection of some of the most impactful ideas:
Before you even begin considering your online strategy…
- Check your nonprofit’s listing onGuideStar.org. GuideStar is an online database of registered 501(c)(3)s. Businesses use databases like GuideStar to learn about nonprofit organizations and make decisions about who they’ll support. By creating a complete, well-rounded listing in GuideStar’s database, you have the opportunity to go beyond the cold hard facts behind your organization and tell your full story.