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Leveraging the Power of Small

client: Los Encinos School

Many independent schools address how their small size is an educational benefit. We convinced Los Encinos to lead boldly with this message.

Los Encinos parents have a keen sense of their child’s strengths and vulnerabilities, and research confirmed that they are more likely to choose a school based on what is genuinely best for their child rather than reputation or the perception of others.

Los Encinos is “unapologetically small.”

value statement

LES-05

Small and Mighty

By joyfully juxtaposing young learners with the bigness of a small school learning environment, we developed a campaign that was grounded in research and logic while addressing the most instinctive parental concern: what is best for my child? We used targeted direct mail to seed this message in the community.

Three months after launch, inquiries were up 30%.

concept evolution

deliverables

positioning, concept development, recruitment brochure, direct mail, website architecture and design

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