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Investing in Impact

client: Kate B. Reynolds Charitable Trust

How do you equip nonprofit game changers with the resources they need to change conversations about health throughout North Carolina? How do you speak to agile and nimble individuals and organizations in select North Carolina counties who are high energy, visionary leaders determined to make a difference in the communities in which they live and serve? Even well-connected community leaders acknowledge they can benefit greatly from the rich and varied resources of an organization like the Kate B. Reynolds Charitable Trust.

While traditional funding models place funders in a dominant position relative to the organizations they fund, funders like the Kate B. Reynolds Charitable Trust also realize their impact through others— that is, they rely on the success of others to realize their own mission.

A part of, not apart from grantees

For the past several years, our work with the Kate B. Reynolds Trust has focused on communication that helps remove the traditional barriers between funder and grantee through work that is relationship-focused and accessible. The Trust’s messaging also relies on the communication of other resources they provide including convening, technical support, capacity building, education and research.

Kate B. Reynolds Charitable Trust is a leader in the funding and support of high impact programs and initiatives that improve the quality of life and health for underserved communities across the state of North Carolina. The Trust is high touch, high impact.

value statement


Since 2010, our work with the Trust has included identity refinement, website architecture and design, general collateral and event materials. More recently the Trust has involved us in the communication efforts around key initiatives including Healthy Places NC — a place based initiative aimed at improving the health and overall quality of life for people in rural areas of NC and Great Expectations— a cornerstone effort of the Trust that focuses on ensuring that all children in Forsyth County, regardless of family income, have the foundation to be successful in school and life.


annual report, identity and collateral, event materials, key initiative reports, web architecture and design

relevant projects

The Winston Salem Foundation
Little girl in Pre-K watering flowers
The Pre-K Priority
Dandelion graphic illustration
The Forsyth Promise