Development actively in process. Please excuse any strange/broken behavior.

Championing the Belief in Philanthropy For All

client: The Winston-Salem Foundation

A history of success with a historic institution.

Established in 1919, the Winston-Salem Foundation became our client in 2004. Our longstanding relationship with this esteemed and nationally recognized community resource began with a single project and then quickly evolved into our full handling of the Foundation’s annual reports as well as numerous communication strategies for events, programs, and initiatives. As steward to more than 1,300 funds established by charitable individuals, families, businesses, and community organizations, the Foundation continues to rely on M Creative to articulate and dimensionalize its vision of making philanthropy and its benefits available to all.

“For over a decade, The Winston-Salem Foundation has taught us that anyone can participate in philanthropic giving, regardless of wealth or position. When we lift up community needs, leverage our local assets, and give with others, we have the ability to powerfully impact the communities where we live, work and play.”

visualizing values

Leveraging Values

Clarifying and strengthening how the Foundation communicated with its constituents, M Creative anchored design and messaging concepts in the Foundation’s stated but under-utilized core values: generosity, integrity, inclusion, and excellence. We energized these abstract ideas by making them real and relevant. From there, every subsequent concept deepened and expanded upon the core values as we helped the Foundation communicate honestly and respectfully with donors, grant recipients, and community agents of change.

Our long-term relationship with The Winston-Salem Foundation has also translated into naming, positioning, and identity assignments for key community initiatives including the Black Philanthropy Initiative, Youth Grantmakers in Action, The Women’s Fund of Winston-Salem, StoryLine, and the Peer Project— initiatives that encourage the active engagement of diverse community audiences in social capital building, charitable giving, grantmaking, and the professional development of educators.


positioning and identity development, donor collateral, annual reports, community reports, print advertisements, event materials

relevant projects

The Women’s Fund of Winston-Salem
Kate B. Reynolds Charitable Trust