Websites and the digital products that surround them are a critical component of any user journey. Whether those users are donors, stakeholders, funders, students, or end-users engaging with your organization, they are one touchpoint in a larger strategic communications strategy that should be considered holistically.
Almost all our websites are created in the context of a larger, ongoing relationship with our clients, and often include research, strategy, brand development, and ongoing support.
With many capital and fundraising campaigns under our belt, we often recommend microsites that support the campaign’s theme, printed materials, and video work we do to help our non-profit clients raise funds for projects and capacity building. The Higher Elevation microsite for Appalachian Regional Healthcare System featured the latest campaign news, video from the campaign chairs, and campaign progress.
A long-time client of M Creative, Arbor Acres, a non-profit senior living community, asked us to redesign their outdated website as part of a larger rebranding process. Bringing to life custom illustrations and a vibrant new logo, the new site showcases their new strategic positioning and “The Art of Living.”
As part of their full rebrand, including logo redesign, custom brand illustrations, brand guidelines, stationery, and digital template suite, we created a web presence for the Center for Trauma Resilient Communities that not only communicates who they are, but conveys the sense of healing and refuge they offer to the communities they serve.
Our collaboration with the Center for Southeast Health Equity (COSEHQ) went beyond website design. We had the privilege of crafting their entire brand identity from the ground up. The resulting website seamlessly integrates this new identity, creating a cohesive online presence that reflects COSEHQ’s mission of promoting health equity in the Southeast. From logo to website, every element embodies their vision for a healthier, more equitable future.
Our Process
As a cornerstone of our renaming and rebranding effort for Crossnore Communities for Children, their website plays a primary role in telling their story as a sanctuary of hope and healing for children in need. The website features a stories of impact, news, blog, e-commerce, and serves both families and staff as a critical resource in their trauma-informed work with children in northwest North Carolina.
As part of a larger strategic communications plan, we leveraged the energy around the Crossnore rebrand in 2023 to launch their $41 million capital campaign. Part of that campaign was a microsite featuring video, campaign priorities, case for support, and stories of impact.
Our redesign of Goodwill’s website was carefully orchestrated to solve one of their largest ongoing challenges: presenting Goodwill as more than a store, and creating an engaging and accessible platform that communicates their impact and mission with every interaction. A fresh interpretation of their brand, the intuitive layout and enhanced visuals empower visitors to explore the organization’s transformative work with ease, all while staying user-centered, and mission-focused.
Our website redesign for Pre-K Priority was a collaboration with Kate B. Reynolds Charitable Trust and a coalition of community non-profits dedicated to realizing the vision of high-quality Pre-K for all four-year-olds in Forsyth County. The cornerstone of a four-year advocacy campaign, the site is highly-accessible, including a carefully-crafted responsive design for mobile devices and custom Spanish translation for all content.
Our creative journey with this arts organization began by crafting a brand identity that embodied their essence: “A Place to Create.” From this solid foundation, we extended the new identity into a dynamic website that not only showcases their dedication to artistic expression, but also streamlines class registration and deepens donor engagement. Our work is a testament to their commitment to fostering creativity and community through the arts.
Celebrating 100 years of serving Winston-Salem and Forsyth County was the impetus for a centennial rebrand for The Winston-Salem Foundation. In addition to their new logo, redesigned annual report, printed and digital administrative materials, M Creative built a dynamic, user-focused website to showcase their refreshed commitment to racial equity, building an inclusive economy, and advancing equity in education.
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