Many independent schools address how their small size is an educational benefit. We convinced Los Encinos to lead boldly with this message.
Los Encinos is “unapologetically small.”
By joyfully juxtaposing young learners with the bigness of a small school learning environment, we developed a campaign that was grounded in research and logic while addressing the most instinctive parental concern: what is best for my child? We used targeted direct mail to seed this message in the community.
Three months after launch, inquiries were up 30%.
positioning, concept development, recruitment brochure, direct mail, website architecture and design